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The early start and a missing graphical identity (1)
The early start and a missing graphical identity (1)
Most may not realize that Apple in 1976 in fact did have a logo - and it was not an apple logo. The logo was far from stylish and wasn't suited for reproduction in small sizes. Steve Jobs quickly addressed the issue. Looking at the instruction manual for Apple I, the very first computer made by Apple, the front page was embellished with this very complicated logo: The logo requires some explanation. Apple was founded by three, Steve Jobs, Steve Wozniak and the less known Ron Wayne. It was Ron Wayne [1] who, at the company start, made this ingenious Indian ink drawing, representing Isaac Newton sitting under an apple tree reading a book. The company name "Apple Computer Co." on a fabric banner clings round the picture. Looking closely a text, running in the bottom part of the frame is seen, saying: "Newton... 'A Mind Forever Voyaging Through Strange Seas of Thought... Alone.' " The quote is from the romantic English poet William Wordsworth (1770-1850), who in "The Prelude, Book Third: Residence of Cambridge" wrote: And from my pillow, looking forth by light Of moon or favouring stars, I could behold The antechapel where the statue stood Of Newton with his prism and silent face, The marble index of a mind for ever Voyaging through strange seas of Thought, alone. [2] The chapters of the history of the Apple logo: [#] The history of the Apple logo - a new series of articles at Macnyt [#] The early start and a missing graphical identity (1) [#] The genesis of the world famous apple logo (2) [#] The apple logo in the first printed matters (3) [#] The logo on the computers - a sign of quality (4) [#] Further streamlining: The stripes disappear (5) [#] Later interpretations of the logos meaning (6) [#] Sources to the history of the Apple logo (7)
02-07-2002, kl. 04.07 - Kategori: Historisk Set
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